What is Schema Markup?
Schema markup ( schema.org) is a structured data vocabulary that helps search engines better understand the info on your website in order to serve rich results. With the help of these markups, search engines can understand the meaning and relationships underlying the entities that appear on your site. As a result, schema markup has emerged as a popular issue in the world of search engine optimization.
Why is Structured Data, Schema Important?
One of the most important functions of markup is to assist search engines in better understanding your content.
A year before the launch of Google’s Knowledge Graph, which is a knowledge base of entities and the relationships between them, the community behind the markup, schema.org, was established. This is no coincidence.
One of the key sources of this information is, as you would have guessed, the schema markup.